The Olympic Games Explained


The Olympic Games Explained

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The Olympic Games Explained

Product CodeB46045

Learn all about the olympic games in time for London 2012

Price: £20.99 (GBP) 
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  • This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics, including the ancient Olympics, the modern revival of the 19th century, the development of the Games throughout the 12th century, the media and the Olympics and Olympic marketing and sponsorship.

  • Author: Vassil Girinov and Jim Parry
  • Copyright Year: 2004
  • ISBN: 0415346045
  • Length: 272 pages
    • Chapter 1 - The Idea of Olympism
    • Chapter 2 - The Ancient Olympic Games
    • Chapter 3 - Revival of the Modern Olympic Games
    • Chapter 4 - Britain in the Olympic Movement
    • Chapter 5 - The Paralympic Games
    • Chapter 6 - The Olympics and the Mass Media
    • Chapter 7 - Olympic Marketing
    • Chapter 8 - Economic and Environmental Impacts of the Olympic Games
    • Chapter 9 - Organising the Olympic Games
    • Chapter 10 - Olympic Politics
    • Chapter 11 - Ethics of Sport and Olympism
    • Chapter 12 - Drugs and the Olympic Games
    • Chapter 13 - Sport, Art and the Olympics
    • Chapter 14 - Olympic Education - Celebrating the Olympics
    • Chapter 15 - Case studies


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