Overview:
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games. The text considers a range of topics, including the ancient Olympics, the modern revival of the 19th century, the development of the Games throughout the 12th century, the media and the Olympics and Olympic marketing and sponsorship. |
Contents:- Chapter 1 – The Idea of Olympism
Chapter 2 – The Ancient Olympic Games
Chapter 3 – Revival of the Modern Olympic Games
Chapter 4 – Britain in the Olympic Movement
Chapter 5 – The Paralympic Games
Chapter 6 – The Olympics and the Mass Media
Chapter 7 – Olympic Marketing
Chapter 8 – Economic and Environmental Impacts of the Olympic Games
Chapter 9 – Organising the Olympic Games
Chapter 10 – Olympic Politics
Chapter 11 – Ethics of Sport and Olympism
Chapter 12 – Drugs and the Olympic Games
Chapter 13 – Sport, Art and the Olympics
Chapter 14 – Olympic Education – Celebrating the Olympics
Chapter 15 – Case studies
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